Any commercial website needs a special article, which tells about the company. This text presentation function. With it, the reader is able to form an impression about the organization. When the text is of interest, a potential customer will be interested in the cooperation with the company.
This kind of articles should be written well and efficiently. It affects the formation of the corresponding image of the organization. Should resolve the question of why the reader can cooperate with this company. What would be correct answer, the more you will experience the trust of a new client. Therefore, writing should be avoided watery, formulaic phrases, rewriting. You must submit a specific and reliable information, with proven facts.
What should I mention in the text about the company?
the Good reputation of the company depends on truthful information about it. The text should contain a mandatory list of information.
1. You must report the year of establishment. But if it is quite young, it is better to miss. Instead to focus on other benefits.
2. From the text it should be clear what the company does.
3. It is important to provide statistics that say about the experience. For example, the number of successful transactions, pictures of completed projects, the history of satisfied customers.
4. Positive impact on the image of the availability of documentary evidence of professionalism. It can be diplomas, awards, certificates, etc.
5. The client list will cause the reader more confidence. One has only to mention a few successful transactions.
6. The last thing you want to add customer reviews. They should confirm the positive side of the company.
What should I miss in the text about the company?
Advantages and achievements of the organization should not be filed boastful. The success of the enterprise do not need to be modest, but bragging is not appropriate. Otherwise the reader may experience conflicting feelings and doubts.
Information must be submitted in a narrative tone. The author’s attitude and emotions to hide. To mention the achievements of the company do not need the background infringing competitors. About the benefits you should talk untitled names of competing organizations. Only then the information will be perceived as honest and trustworthy.