In order for a company to be successful, one site is not enough. He needs promotion and marketing. The visitor should perceive information only with the desire to work with the company. This decision affects the selling page of the website or landing.
The fact that the visitor sees on the website, forms his choice. His actions affected the efficient and competent promo page. It should interest and attract potential customer. Visitor passes at her with a search query. It is a logical extension of the advertisement. The landing page should be optimized for keywords or phrases. This feature increases its efficiency and profitability.
Function promotional pages are as follows:
- answer the question, “what came to my client?”;
- call for concrete action.
On this basis, selling pages are reference and transactional. First give the fullest information and may contain ads. They are quite colorful and attractive. The second subject of the instant action, for what they are. They have little or no design, so as not to distract from the action.
This page should be different attractive and exclusive design. She is the face of the company and is created to underline her status. She needs to improve, when on the main site decreased sales. The perfect page for current promotions. It will help to carry out the necessary surveys and tests. The landing will not replace if on the days you plan to open a business.
For optimum performance, landing page needs a few aspects. Important descriptor that will be the title for the business. Need interesting and original pictures. They should be associated with the activities of the company. On the page, place a significant order button or call to action. The presence of comments and feedback positively affects customer confidence. For their interest short-listed shares.
On the page you can place a few successful case studies, documents and certificates. All this affects the level of conversion. Than it will be higher, the better for the company.
Make the landing page to order or independently, using the templates. To create programming skills are required.